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UnBeytable

WPP HEXGameUnreal

A Fortnite parkour game driven by musical rhythms, paired with a virtual-production promo film. Built as a group project during the WPP HEX Creative Tech Apprenticeship.

Role

Game design, development, and world building — the cityscape used both inside the playable Fortnite level and as LED-wall content on set.

World building

Cityscape environment authored in Unreal — neon palette, brand placements, atmospheric lighting — used in both the playable Fortnite level and as LED-wall content on set.

Final cityscape render — neon, brand placements, atmosphere

Production

The same environment was used as virtual-production content on the LED wall during the promo shoot.

Behind the scenes — VP monitors during the shoot

On-stage — performer in front of the cityscape on the LED wall

Tech

Unreal Engine · Fortnite Creative (UEFN) · LED-wall virtual production


Featured at 1:30 in WPP's BTS film with NVIDIA on creating generative 3D worlds:

Watch Behind the scenes: WPP × NVIDIA creating generative 3D worlds